Our process
Our Strategic Process
Four steps, executed with the same care whether you're launching a debut novel or scaling a bestselling backlist.
01
Schedule Consultation
A 45-minute call with a senior strategist. We ask sharper questions than you're used to, and we listen for what the book actually needs.
- Deep-dive on your book and audience
- Honest read on where you are today
- A pointed set of next moves — even if we don't work together
02
Develop Strategy
Within ten days, you receive a written blueprint mapping every asset, ad, and touchpoint to a launch window and a set of concrete reader targets.
- 90-day campaign map
- Asset list and scope
- Budget guidance and forecast
03
Launch Campaign
Our creative directors, ad strategists, and community managers move as one team — with weekly rituals designed to catch problems before they compound.
- Cinematic asset production
- Coordinated retail activation
- Live ads across every relevant platform
04
Measure Growth
Every Friday you get numbers, context, and a plan. Every month we recalibrate. Every quarter we go deeper on what's working.
- Weekly reporting call
- Monthly optimization review
- Quarterly strategy recalibration