The modern book launch is a system

The Editorial

Playbooks for modern authors.

Essays, tactics, and long-form thinking from the Collective's senior strategists — updated every week, written by the people running the campaigns.

The modern book launch is a system, not a moment.

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Launch Strategy

The modern book launch is a system, not a moment.

How the best-performing launches are engineered — from six weeks before publication to ninety days after. A senior strategist's field notes on turning a publication date into an event that keeps earning for a year.

Elena Cassidy, Head of Strategy 12 min read

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Playbooks for modern authors.

The modern book launch is a system, not a moment.

Why your Amazon listing is your book's real trailer.

The five decisions that shape an author brand.

Anatomy of a great book trailer.

Building a review flywheel that lasts.

Short-form video for authors who hate camera.

The Amazon Ads mistakes we see every week.

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Let's map the campaign your book deserves.